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Fortune
Fortune
Sasha Rogelberg

Tariffs are the new normal, and now most CEOs expect the import taxes to outlast the Trump administration, PwC report finds

Donald Trump walks outside, putting a fist in the air. (Credit: Win McNamee—Getty Images)

Ancient Greek philosopher Heraclitus was credited for saying, “Change is the only constant,” and about 2,500 years later, American CEOs are heeding his wisdom.

Executives are accepting tariffs as the new normal and are preparing to weather the levies even after President Donald Trump leaves office, according to a report published on Monday from consultancy PwC. In a survey of 633 U.S. executives conducted last month, PwC found 86% treated tariffs as a permanent planning assumption.

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