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Jonathan Franklin

Target scales back on its LGBTQ+ merchandise ahead of Pride Month 2024

Target NPR Pride Pride Month
Target confirmed that it won't be carrying its LGBTQ+ merchandise for Pride month this June in some stores after the discount retailer received backlash last year. Here, Pride month merchandise is displayed at a Target store in Nashville, Tenn, in May 2023. (George Walker IV/AP)

Target says it will no longer sell its 2024 Pride Month collection in all of its stores following last year's conservative backlash over its LGBTQ+-themed merchandise.

The retail giant said in a press release last week that it plans to offer its collection of products to celebrate Pride Month — including adult clothing and home decor — during the month of June both online and in "select stores," depending on "historical sales performance."

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