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International Business Times
International Business Times
Mark Moore

Target Faces Possible National Boycott Over DEI Rollback: 'Putting Profits And Politics Over People'

Target is facing calls for a national boycott beginning Saturday over its decision to rollback DEI initiatives. (Credit: KAMIL KRZACZYNSKI/AFP via Getty Images)

A group of activists rallied at Target's corporate headquarters in Minneapolis to call for a national boycott beginning Saturday over the retailer's decision to roll back its DEI initiatives, according to reports.

"For decades, Target has benefitted from nearly unfettered support from Minnesota residents, families and consumers all around the country. In the past, Target was known for its diversity initiatives and reputation for supporting diverse communities," said civil rights attorney Nekima Levy Armstrong at Thursday's event, CBS News reported.

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