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The Conversation
The Conversation
Jonas Cromwell, Lecturer in Food Security in the School of Food Science and Nutrition, University of Leeds

Tanzania’s green gold rush: how avocado waste is hurting farmers and what should be done

Tanzania

Avocados have been grown in Tanzania since the early 1890s. The global appetite for the creamy fruit, also known as green gold, is booming. The industry’s market value was over US$6.5 billion in 2020, reached US$16.24 billion in 2024 and is projected to reach US$23 billion in 2029.

Tanzania has seized this opportunity in the last two decades and is now Africa’s fourth-largest avocado exporter, behind Kenya, South Africa and Morocco.

The top destinations for Tanzania’s avocados are Europe (40%), India (30%) and the Middle East (19%). Tanzania’s avocado exports increased from 1,393 tons, valued at US$1.9 million in 2013, to 36,520 tons, valued at US$79.813 million, in 2024.

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