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PC Gamer
PC Gamer
Joshua Wolens

Take-Two CEO says you can trust that GTA 6 release date because they've spent, like, so much money on marketing in the run-up to it, and they're 'Not selling hamburgers' here

Protagonists Jason and Lucia in Grand Theft Auto 6.

After a couple of delays you might have heard about, Grand Theft Auto 6 is still scheduled for a November 19 release date on consoles, which will be music to the ears of anyone with a few million bucks in Take-Two stock (that's most of you, I assume). Still, maybe you're a bit yippy, and need extra reassurance—even after a T2 press blast a few days ago—that Rockstar really means it, this time.

Take-Two CEO Strauss Zelnick hears your cries. In a recent chat with CNBC's Jim Cramer, Zelnick pointed out that, look, the company must be confident in the November 19 date, because it's spent all this goshdang money on marketing the game in the lead-up time.

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