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The Independent UK
The Independent UK
Business
Brendan Rascius

Taco Bell continues to see traffic plummet as consumers fret over ‘explosive diarrhea’ outbreak

Taco Bell has seen a sharp drop in customer traffic in recent days amid a nationwide outbreak of cyclosporiasis, a gastrointestinal illness federal investigators have linked to lettuce supplied to the chain, according to new data.

Foot traffic fell steeply late last week. On Friday, July 17, visits to U.S. Taco Bell locations were down 30.9 percent compared with this year’s average for that day of the week, according to Placer.ai data shared with The Independent. On Saturday, July 18 — the most recent date where data is available — traffic was down 29.8 percent.

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