As a disruptor in the computer and technology sector, specifically the telecommunications industry, T-Mobile US (NASDAQ: TMUS) proudly calls itself the "Un-carrier." This originated in March 2013, when they set out to differentiate themselves against the incumbent telecom “carriers” AT&T Inc. (NYSE: T) and Verizon Communications Inc. (NYSE: VZ).
T-Mobile pioneered many of the policies consumers now take for granted in the wireless industry. Its brilliant marketing efforts and significant operational changes have propelled the stock's long-term upward trend for more than 11 years since 2014.
