Sydney Sweeney is facing a growing backlash from Olympic champion Ariarne Titmus and other elite athletes over a Novig campaign in which the actor appears naked or minimally clothed with sporting equipment, with Titmus calling the advert 'a kick in the face' to women who have devoted their lives to competitive sport.
The campaign has prompted a response from athletes across several disciplines, with competitors posting training footage, race clips and medal-winning moments online. They have criticised the advert as sexualising women's sport, while some social-media users have argued that Novig, which created the campaign, should receive the main criticism.
