Sydney Sweeney has found herself at the centre of a heated debate over women in sport after appearing in a provocative new advertising campaign for sports prediction platform Novig. Now, Powerade has seemingly taken a swipe at the controversial commercial with a pointed message celebrating female athletes.
The actress's campaign, which features her posing with sports equipment while largely nude, has attracted criticism from athletes who argue that it sexualises women's sport rather than celebrating the women who compete professionally.