Get all your news in one place.
100's of premium titles.
One app.
Start reading
International Business Times UK
International Business Times UK
Entertainment
Anton Arandia

Sydney Sweeney's New Topless Ad For Novig Trolled By Powerade Using Real Female Athletes: 'Never Just Sports'

Sydney Sweeney's provocative Novig advertising campaign has sparked backlash from female athletes who accuse it of sexualising women's sport (Credit: Instagram/Sydney Sweeney @sydney_sweeney)

Sydney Sweeney has found herself at the centre of a heated debate over women in sport after appearing in a provocative new advertising campaign for sports prediction platform Novig. Now, Powerade has seemingly taken a swipe at the controversial commercial with a pointed message celebrating female athletes.

The actress's campaign, which features her posing with sports equipment while largely nude, has attracted criticism from athletes who argue that it sexualises women's sport rather than celebrating the women who compete professionally.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.