From its glossy campaigns to its patriotic name, clothing brand American Eagle is a physical manifestation of Americanism, so who better to represent it than All-American it girl, Sydney Sweeney? In a recent ad, the actress appeared in a (seemingly innocuous) denim campaign, but some critics speculated that a more sinister undertone lay beneath.
While there's no formula for creating one of the best adverts of all time, you want to make it memorable. Sadly, American Eagle's latest campaign has attracted attention for all the wrong reasons. Be it an unfortunate choice of tone or a veiled alt-right dogwhistle, the controversy has ignited a blazing internet debate that won't be extinguished anytime soon.
