Actress Sydney Sweeney is one of the hottest young stars in the business, partly thanks to her role in Euphoria (which is streaming with a HBO Max subscription). But she's also been the subject of some controversy, with Sweeney's American Eagle ad getting a ton of backlash. While that brouhaha has made plenty of headlines, it's also reportedly made a ton of money for the store itself.
While fans wait for Euphoria Season 3, the actress has become synonymous with that viral American Eagle advertisement. Despite (or perhaps because of) the controversy, it turns out that the company has made a ton of money. Per a report by Fox News, the Sweeney commercial "added roughly $400 million in market value and amplified the brand's web traffic by 100%." Those are some huge numbers, and seemingly shows that there's no such thing as bad publicity.
