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Creative Bloq
Creative Bloq
Technology
Daniel John

Sydney Sweeney finally addresses the backlash to that jeans ad

American Eagle ad, a woman and the USA flag.

Remember when the president deemed it necessary to tell the world he was a big fan of a jeans ad? Yep, August 2025 was a strange era for advertising, with Sydney Sweeney's American Eagle ad provoking controversy for its supposed promoting of eugenics. The whole thing was all anyone could talk about for a moment back there – but now, for the first time, Sydney Sweeney herself is talking about it.

In a video interview with GQ, Sweeney addressed the controversy, and the response of Donald Trump. Well, addressed is a strong word – while GQ's Katherine Stoeffel attempts to engage Sweeney on whether "white people shouldn't joke about genetic superiority", the actress refuses to apologise.

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