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The Independent UK
The Independent UK
National
Tom Murray

Sydney Sweeney brutally mocked by SNL star as ad backlash grows

Sydney Sweeney Chloe Fineman
  • Chloe Fineman parodied Sydney Sweeney's controversial sports-trading app ad in a video shared on Instagram.
  • Sweeney's Novig ad, which featured her posing nude with sports equipment, faced severe backlash from female athletes who criticized it for sexualizing women in sports.
  • Athletes including British runner Hannah Williams and Australian swimmer Ariarne Titmus voiced outrage over the campaign's messaging.
  • Fineman spoofed the advertisement using prosthetic breasts to mock its focus on physical appearance while repeating the word sports.
  • Sweeney defended the campaign as a playful idea and responded to critics by highlighting previous nude photo shoots featuring prominent male and female athletes.

IN FULL

SNL star mocks Sydney Sweeney’s controversial naked ad in brutal parody

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