The relaunch of a Super Netball club under the brand Sydney Sirens on Wednesday was hailed by many fans as a source of celebration, energising the sport as it soars towards its Australian centenary in 2027 and a World Cup in the city.
The coral and teal of the logo reflect a modern palette, designed to attract today’s generation of netball fans, and tomorrow’s. The slogan is slick: “...impossible to ignore”, drawing on the Sirens’ mythological origins.