SXSW London has quickly become a fixture on the festival circuit, with a dizzying amount of events covering a new cross-industry landscape with creativity at its core. It’s all fast sessions, lots of information with a sense of trying to get a grip on a working world now moving at new AI-fuelled speeds. The full title of this session was The Next Frontier: Audience Building in the Platform Era with Ant & Dec, in which the loveable duo revealed that - of course – they are canny media operators behind the cameras too.
Their continued prime time TV dominance has been paralleled with a recognition of the rise of digital content; aside from launching their own podcast Hanging Out With this year, and doing things like Instagram Live Q&As straight after episodes of I’m a Celebrity, they’ve been busy buying up the IPs from their old shows like Byker Grove, SM:TV and Saturday Night Takeaway in order to repurpose clips for social media channels, while developing their own production house Mitre Studios – Ed Sleeman, and Nadia Afiari from the company also joined the panel.
