South by Southwest London took over Shoreditch last week for a festival which established an exciting new model for London events, where business, tech and culture melded together in one sprawling celebration of diverse innovation.
The festival welcomed 20,505 pass-holders and saw an appearance by King Charles as he looked at the art installations at the festival. Mayor - and now Sir - Sadiq Khan accompanied His Majesty and commented “SXSW London has bought creativity, innovation and excitement to venues across Shoreditch. From inspiring talks to electric performances, the inaugural European edition of this world-renowned festival has shown why our capital is the leading city for creativity, talent and business. It has kicked off the biggest ever month for business and investment in London, as we build a more prosperous city for everyone.”
