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Evening Standard
Evening Standard
Entertainment
Martin Robinson

SXSW hits London: more music names and app unveiled

DJ lo Down Loretta Brown AKA Erykah Badu - (Press handout)

The countdown is on until South by Southwest London, the much-anticipated festival which is debuting in the capital for the first time this year, from 2-7 June.

The festival is unique in being a cross-industry networking event, which is all about bringing together experts and talent - and visitors - from a wide variety of areas, from tech to business to the creative arts. Talks by the likes of Idris Elba and Katherine Ryan are leading a group of Future Thinkers across different areas to inspire Londoners at over 25 venues across Shoreditch, which the festival is collectively calling its ‘campus’.

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