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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Swizzels agrees to M&S demand to redesign its rival sweet to Percy Pig

Percy Pig Swizzels Aldi
Percy Pig has been a key part of M&S’s efforts to position itself as a family food retailer, featuring in its Christmas ads and products from pyjamas to cupcakes
Percy Pig has been a key part of M&S’s efforts to position itself as a family food retailer, featuring in its Christmas ads and products from pyjamas to cupcakes. Photograph: James Davey/Reuters

Marks & Spencer’s Percy Pig is wallowing in glory after the British confectioner Swizzels agreed to redesign a sweet that the retailer alleged had been masquerading as its popular pink treat.

M&S said it had reached an “amicable resolution” with Swizzels under which the maker of Refreshers and Parma Violets had agreed to change the design of its Pigs Mugs sweets, which have been on sale since 1996.

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