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The Guardian - UK
The Guardian - UK
Lifestyle
Rachel Hall

Swipe right: dating app users prefer Reform voters to Tories, research suggests

Tinder app on a phone
The lead author of the study said the results reflected the political polarisation of society. Photograph: Jonathan Brady/PA

Dating app users are more likely to be interested in a Reform voter than a Conservative, new research suggests.

Voters were unlikely to swipe right, or like, a profile of someone from the other side of the political spectrum – meaning that centre-right voters are more likely to pick a Reform supporter than someone who supports a leftwing party, analysis from the University of Southampton and Harvard University found.

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