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Birmingham Post
Birmingham Post
Business
David Laister

Swift gears up to feed the 1,500 as new staff facilities added to fuel leisure growth ambition

Huge investments in leisure home manufacturer Swift’s sprawling Cottingham site have been unveiled as it looks to deliver further growth.

Ambition to employ 1,500 people, while building on the annual output of 10,000 holiday homes, motor homes and touring caravans has been outlined as the latest project completed, coinciding with a first national television advertising campaign to drive more sales.

The sector has seen high growth post-pandemic with a strong desire for domestic breaks, own space and independence. And the market leader is now adding to a £10 million spend in that period at the 106 acre site to the north of Hull. Alongside new furniture manufacturing and panel lamination plants, each coming in at £4 million, and a £1 million investment in a new motorhome assembly line, is the £2 million Hub Sixty-Four, a large cafe and socialising space for the current 1,300 workforce.

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