Leading motorhome, campervan and touring caravan manufacturer Swift has launched its first ever national television advertising.
The Hull-based business has unveiled its ‘Every Swift has a Story’ campaign on the small screen, pitting some of the stand-out models as the blank canvas on which the creation of exciting family adventures are recounted.
Described as one of the biggest marketing investments to ever come out of the Cottingham headquarters, it is designed to promote the joy of adventure, showing how spending quality time together in a Swift vehicle will create memorable holiday experiences for years to come. The creative concept behind the ad is designed to appeal to a wide audience, embracing thrill-seeking, relaxing and exploring.
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Digital wizardry makes for an eye-catching take on the excitement injection, shot in the neighbourhoods the vehicles have returned to and produced by Sheffield brand agency Pavement.
Jo Mitchell, head of marketing at Swift said: “We are really excited about going on TV for the first time with our ‘Every Swift has a Story’ ad campaign. It is a fantastic opportunity to get in front of a new, wider audience with a creative idea that perfectly communicates the joy of owning a Swift vehicle. The campaign is designed to raise brand awareness in an engaging and compelling way, drive purchase consideration and support sales through our unrivalled dealer network across the UK.”
The advert features three of Swift’s market leading vehicles, the compact and lightweight Basecamp, an award-winning crossover camping vehicle created for life’s adventurers; the family-friendly Voyager motorhome and the Monza, Swift’s pop-top campervan.
The TV campaign runs until the end of April across Channel Four, Channel Five and Sky, supported by a social media campaign.
Swift employs more than 1,250 people and is anticipated to report a £40 million rise in sales over the last financial year, taking turnover above £270 million from 2021’s £232.6 million.
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