A Canadian cinema has accidentally turned a missing Spider-Man: Brand New Day poster into a viral sensation after an employee drew a homemade version of the film's artwork by hand.
The poster, displayed at a cinema in British Columbia, quickly spread online after a Reddit user shared a photo. The makeshift promo poster featured a hand-drawn Spider-Man alongside the message: 'Sorry! We never recieved the real posters! Sorry for any inconviniences!'