With great power comes great responsibility. These words may first have been spoken about everyone’s favourite arachnid-inspired superhero, but they could just as easily apply to women using Bumble – the dating app that, famously, only permitted female users to send the first message after matching with a man online.
The idea of putting the power back in the hands of women, giving us control over who we wanted to initiate conversation with, was Bumble’s USP when it was launched in 2014 amid a sea of similar offerings. This central premise was held up as proof that the app was different; more than that, it was the definitive feminist choice that would save women from receiving unsolicited sexual messages.
