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The Independent UK
The Independent UK
National
Susan Montoya Bryan

Swift and widespread, efforts to rebrand César Chavez Day are fueled by emotion and duty

Chavez Allegations Rebranding - (Copyright 2026 The Associated Press. All rights reserved)

From California to Minnesota, elected leaders and civil rights groups are scrambling to distance themselves from César Chavez’s name in the wake of allegations that he sexually abused women and girls during the 1960s as he became the face of the farmworkers' movement.

Efforts have been swift and widespread to rebrand events ahead of what typically was a day to celebrate the life and legacy of the Latino rights advocate on his birthday, March 31.

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