There are some partnerships that make total sense. Like Alexa Chung collaborating with British brand Barbour. Acne Studios picking muse Charli XCX to star in its Spring 2025 campaign definitely falls into that category since the Swedish fashion house outfitted the singer for her tour.
"I've been wearing Acne Studios forever in my personal life and the brand has become a really important part of this album, too," she admits. "I was wearing Acne Studios whilst I was writing this record and I've been wearing Acne Studios on stage throughout my tour. Their clothes are effortless and cool and always make me feel confident."
Charli XCX shows off some of the collection's hottest products in the somewhat revealing campaign. The singer highlights a well-positioned light pink mini Bowlina bag in one shot and the "painted" trompe-l'oeil 1981 jeans in another. The eye-catching ads are captured by artist Talia Chetrit.
Check out more from the Acne Studios Spring 2025 campaign on the brand's Instagram and head on over to its website to shop the collection.
