There are some partnerships that make total sense. Like Alexa Chung collaborating with British brand Barbour. Acne Studios picking muse Charli XCX to star in its Spring 2025 campaign definitely falls into that category since the Swedish fashion house outfitted the singer for her tour.
"I've been wearing Acne Studios forever in my personal life and the brand has become a really important part of this album, too," she admits. "I was wearing Acne Studios whilst I was writing this record and I've been wearing Acne Studios on stage throughout my tour. Their clothes are effortless and cool and always make me feel confident."
