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Sport

Suzuki’s Playing the Long Game, Will Build Another Massive Factory In India

In the wonderful world of motorcycles, it can be all too easy to get caught up in the bling and the flash. Radical new tech, wild performance figures, head-turning designs—they’re the headline grabbers. Brands like Ducati, BMW, and Yamaha are constantly pushing the boundaries, fighting over who can squeeze the most horsepower out of a twin or who can load the most electronics onto a lightweight chassis.

And then there’s Suzuki.

No headline-grabbing concept bikes. No insane supercharged four-cylinder monsters. No ultra-premium adventure bikes with ten million riding modes. On the surface, it might even seem like Suzuki’s been sitting on its laurels, content to let its rivals duke it out in the bleeding-edge arms race.

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