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Digital Camera World
Digital Camera World
Kim Bunermann

Surprise No.1 shift as "finest stills camera ever made" overtakes Sony A7 V in Japan's best-selling sales chart

Sony Japan Hasselblad Fujifilm Yodobashi Nikon silver
Hasselblad X2D II 100C against a black background.

The Hasselblad X2D II 100C has unexpectedly surged back to No.1 in Japan's latest Yodobashi best-seller rankings – overtaking the Sony A7 V in a surprise shift at the top of the charts. The 100MP medium format flagship had previously fallen out of the ranking entirely.

The Sony A7 V had dominated the list since its launch in December 2025, holding the top position for months as one of Japan's most popular full-frame cameras. Its drop to second place marks the end of a long run at the top.

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