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The Guardian - UK
The Guardian - UK
Comment
Adrian Chiles

Superstars have always had huge egos – but from Cristiano Ronaldo to Taylor Swift, it’s getting ridiculous

Cristiano Ronaldo looks dejected on the pitch after Portugal are eliminated from the World Cup 2026
‘If he were ice-cream, he’d buy a Mr Whippy van, rename it Mr Ronaldo and serve himself 99s all day long’ … Portugal’s No 7 after their defeat to Spain on Monday. Photograph: Jerome Miron/Imagn Images/Reuters

What’s wrong with people? I don’t mean ordinary people. I mean the superpeople. The excessively talented, the wildly successful, the world-famous, the widely adored, the wealthy beyond measure. Take Cristiano Ronaldo, Serena Williams and Taylor Swift, a triumphant trio for the ages. Each is blessed with the two things you need to reach the top: huge talent coupled with a ferocious work ethic. There’s an awful lot to love – if only they didn’t seem to love themselves quite so much.

Swift’s talent and generosity are as awesome as the wealth they’ve generated for her. Why, in a Disney+ docuseries about her huge Eras tour, we saw her distributing envelopes to emotional crew members, sharing out some of the profits. Wonderful! Who does that? On the other hand, who has themselves filmed doing that?

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