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International Business Times UK
International Business Times UK
Teddy Cambosa

Supermarket Shake-Up: Lidl Ousts Aldi As UK's Cheapest For First Time In Nearly Two Years

In a significant upset in Britain's ongoing supermarket price war, Lidl has overtaken Aldi to become the UK's cheapest supermarket for the first time since late 2023. The victory, driven by tighter pricing and strategic loyalty discounts, reflects shifting consumer priorities amid rising inflation and a growing demand for better value on everyday essentials.

Lidl vs Aldi: Who's Cheaper?

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