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AAP

Adrian Black

Supermarket giants brace for ruling on 'fake' discounts

Woolworths ACCC Coles Michael Hodge KC Michael OBryan Woolworth Darren England

A judge is weighing up whether the two supermarket giants deceived shoppers with their pricing. (Joel Carrett/AAP PHOTOS)

Australians are one step closer to knowing if Woolworths and Coles misled them with price hikes disguised as discounts, as the consumer watchdog's case winds down.

The Australian Competition and Consumer Commission's action alleges the supermarket giants used temporary price hikes and subsequent "illusory" discounts to disguise price increases and mislead shoppers between September 2021 and May 2023.

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