Australia’s consumer watchdog has accused supermarket giant Coles of running an “utterly misleading” pricing campaign, as a landmark Federal Court case gets underway in Melbourne.
Coles is accused of creating false discounts under its “Down Down” campaign – between February 2022 and May 2023 – by briefly raising prices on hundreds of staples such as toothpaste, soft drinks, cheese and pet food before reducing them and advertising the new price as a special deal.
