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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Supermarket convenience stores ‘charge up to 21% more than their larger branches’

The yellow and green colours of a Morrisons store sign
The biggest price difference compared by Which? was as at Morrisons. It found shoppers would pay 21% more on average for the same groceries at a Morrisons Daily than at one of its large supermarkets. Photograph: Maureen McLean/REX/Shutterstock

Shopping at a local convenience store can cost you up to a fifth more than buying the same items at larger branches of the supermarket chains who own them, according to a new study – with the difference even greater for loyalty scheme members.

Which? compared the cost of 42 popular grocery items – from cheese and pasta to blueberries and ice-cream – on three occasions in June and July at the largest supermarket-branded convenience chains – Morrisons Daily, Sainsbury’s Local and Tesco Express – against prices at their full-sized supermarkets.

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