Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Entertainment
Ben Child

Supergirl is a box office catastrophe. How can Marvel and DC save the superhero movie?

Milly Alcock in a blue Supergirl suit with red cape flies through the air in a dusty action scene
Struggling to take off … Milly Alcock in Supergirl. Photograph: Warner Bros. Pictures/AP

It’s sometimes hard to believe that modern Superman movies existed for nearly four decades before the Man of Steel met Batman on the big screen. Since 2008, when Iron Man first clanged into life, we’ve become used to superhero cinema as one giant, interlocking machine: capes, gods, aliens and magic rocks all rattling around the same cosmic pinball table. There have been dozens of these comic book films, often built around characters once little known to the average cinemagoer: Rocket Raccoon, Ant-Man, Blue Beetle.

Until recently, audiences lapped up each new arrival like an all-you-can-eat superhero buffet. It felt as if there would always be another dusty helmet, glowing cube or giant talking tree waiting in the great comic book attic to be transformed into a billion-dollar proposition. Nobody expected the well to run dry this soon. Which brings us somewhat awkwardly to Supergirl’s disastrous box office.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.