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Evening Standard
Evening Standard
Business
Simon English

Superdry founder insists 'I love this company' as he puts in £10m to save business

Superdry co-founder Julian Dunkerton today pledged to put in £10 million of his own money as he fights to rescue a business that has been buffeted for years but which he insists can be saved.

The company will delist from the stock market allowing Dunkerton to focus on retailing – and avoids the business falling into administration or being snapped up by Mike Ashley’s Frasers Group.

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