Rihanna saw a dramatic increase in streaming on Spotify after her anticipated performance in the Super Bowl LVII half-time show.
Rihanna ’s epic half-time show was watched by 118.7 million people - which was more than the 113 million who tuned in for the NFL finale. The 34-year-old went viral as a result and saw her popularity on streaming services remarkably spike in the game’s aftermath.
Spotify streaming for Rihanna increased by more than 640% in the United States after her 15-minute show. The 34-year-old - who took a six-year hiatus from music before returning for the Super Bowl - sang a number of hit songs during her acclaimed performance, but she did not make any money from her appearance.
