Super Bowl ads tend to kick off trends, and it looks like the automotive industry will ramp up its pitch for electric vehicles after giving them center stage. Even Tesla, which has never run a Super Bowl ad, managed to sneak its Model Y into a Popeyes commercial, while Ram boasted that its new electric pickup truck’s smart technology solved the problems of “premature electrification” that left consumers unsatisfied.
But it was an ad paid for by the Dawn Project, a safety advocacy group, that will likely trigger a fleet of ads this year to reassure consumers that EV technology is safe.
