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AAP
AAP
Lifestyle
Liz Hobday

Sunsmart campaign slip slop slaps into national archive

Phillip Adams Sun Australia
Sid the Seagull was the star of the Slip, Slop, Slap advertising campaign launched in 1981. (HANDOUT/CANCER COUNCIL VICTORIA)

The catchy Slip, Slop, Slap! advertising jingle from the 1980s has been recognised as one of the quintessential sounds of Australia.

The ad campaign first ran in 1981 featuring Sid the Seagull, who reminded beachgoers to slip on a shirt, slop on some sunscreen, and slap on a hat.

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