Sunseekers have been advised not to assume more expensive sun cream products after a study in the UK showed that some supermarket own brand products offer better protection that known brands.
Consumer watchdog. Which? compared various sunscreens to see which offered the best protection and found that one "did not come close to hitting its claimed SPF30".
Testers also found that one of the cheapest creams "outshone" its more costly counterparts, with Asda's own brand sunscreen being named victorious. Each cream faced two rounds of consumer testing, with factors like protection and absorption taken into consideration.