The NBA's Phoenix Suns and WNBA's Phoenix Mercury announced a new media rights deal on Friday that could pave the way for local sports broadcasts following the much-publicized struggles of regional sports networks.
The Suns have partnered with Gray Television Inc., which includes three local TV affiliates, and Kiswe, which provides live streaming. Suns and Mercury games will be available for nearly 2.8 million households in Arizona, which the teams say more than triples the current number of Arizona homes both can reach.
