“I will never stop fighting for this country,” ran Rishi Sunak’s morning message to a nation that, if the polls are to be believed, overwhelmingly just wants him to stop fighting for this country ASAP. In any case, since almost the start of this campaign, the prime minister has been pegged as a Normandy deserter. He totally wanted to fight on the beaches for this country – but unfortunately he wanted to do a telly interview more.
Undeterred, however, Sunak appended the above message to today’s exciting new Conservative attack ad. This shows an elderly man, a woman and a child from behind, holding up their hands. We know it’s a surrender because the caption is “DON’T SURRENDER YOUR FAMILY’S FUTURE TO LABOUR”. Probably the best thing you can say about it is that it’s good the actors could get paid the day rate without having to show their faces to the camera.