The biggest sales of poetry since records began are expected this year. The reason? The movies, of course. UK print sales of The Odyssey increased by 1,400% in the four weeks to 25 July compared with the same period last year. In the US, year-to-date sales of The Odyssey are up 76% so far. Christopher Nolan is doing miracles for Homer – whatever problems one might have with the movie (and Emily Wilson, who made the most popular recent translation, has a few).
Strip out the Odyssey factor, though, and poetry is still doing exceptionally well, driven by writers whose work is often mildly denigrated as “Instapoetry”, such as Lucas Jones. His is a kind of versifying that delivers immediate uplifting aphorisms rather than either the kind of dense, allusive play with language that might reward repeated reading; or the sort of limpid, performable music that propels a well-translated Homeric epic. But even so, the poets of Instagram reach for something that can’t quite be expressed through everyday speech. And readers respond to it.
