Hooters CEO Neil Kiefer has come forward with new details about the restaurant chain’s planned rebrand, insisting the company is not trying to become family-friendly because, in his view, it already was.
The comments were made after Hooters, a chain long known for its “Hooters Girls” waitresses serving food in revealing uniforms, began working to reclaim what Kiefer described as its original identity as a beach-themed neighborhood restaurant.
On May 22, an official company statement referred to it as the establishment’s “true identity.”
