- Subaru is spending big money to incentivize its new EVs, but it’s not really converting into more sales.
- The company boosted marketing expenses in the U.S. by 40% last quarter, with the lion’s share going to the Solterra, Uncharted, and Trailseeker.
- For each Solterra sold, Subaru reportedly spent $9,650 on incentives.
Subaru now has three EVs in its U.S. lineup, triple compared to last year, which is great news for brand fans who were waiting for more Subaru-branded electric cars.
