It's hard not to talk about the looming storm cloud that is AI when discussing the future of design. Technology, as we so acutely know, is inescapable. However, in response to our digital world, interior design is embracing hand-crafted, nostalgic, and comforting elements. We've had a summer of escapism through Mediterranean holiday-inspired decor, and now it seems Soho Home's rug collection is ringing in a contemporary modern folk revival, just in time for the upcoming cozy season, if you ask me.
From warm palettes to painterly patterns, these rugs capture modern rug trends and the growing desire for a heritage-forward home. But Soho Home isn't necessarily the first to embrace this folk-inspired style. After witnessing the drawn-on decor trend slowly pick up pace, other design elements have been influenced by the nonchalant, hyper-personal style. What started as an elevated DIY aesthetic has morphed into a contemporary renaissance of folk-inspired design, artisanal decor, and painterly motifs. People are craving overt craftsmanship, heritage, and storytelling in their homes. Soho Home may not have had this specific idea in mind while designing its rug collection, but the influence, however subtle, is undeniable.
