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TV Tech
George Winslow

Study: Average Amazon Black Friday NFL Ad to Deliver $1.3M+ Worth of Media Value for Marketers

NFL Amazon Black Friday EDO Dolphins Jets Miami Dolphins The New York Jets Amazon Prime Video
Dolphins Jets play in 2022.

On one of the biggest shopping days of the year, a new analysis from EDO finds that the inaugural Black Friday NFL game on Amazon’s Prime Video streaming service is set to be a smash hit for advertisers.

Based on Thanksgiving NFL viewership projections and historical NFL ad engagement, the EDO analysis reported that “we estimate that the average ad during the game will deliver over $1.3 million in media value for participating brands.”

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