Kopparberg ciders packaging have been given a limited-edition design refresh that will be available in supermarkets, pubs, and parks this summer. Ravensbourne University London student, Ben McKay, designed the new look as well as having a year's tuition fee paid in full and an internship with a leading advertising agency.
This is the very first time Kopparberg has changed the packaging since inception, providing a huge platform for Ben to show off his work. Kopparberg invited students to put forward their design pitches. Chosen for his bold, exciting designs, student Ben McKay has been offered the platform to make a lasting impression across Kopparberg’s original Strawberry & Lime, Mixed Fruit and Pear cider. Inspired by his previous experiences using spray paint and creating street art, Ben’s winning design features bright, neon patterns to create a contemporary look.
As part of the prize Kopparberg will fund Ben’s university final year tuition fees, as well as offering him the opportunity to get stuck into design work with an internship at award-winning creative agency, Neverland.
