Kopparberg ciders packaging have been given a limited-edition design refresh that will be available in supermarkets, pubs, and parks this summer. Ravensbourne University London student, Ben McKay, designed the new look as well as having a year's tuition fee paid in full and an internship with a leading advertising agency.
This is the very first time Kopparberg has changed the packaging since inception, providing a huge platform for Ben to show off his work. Kopparberg invited students to put forward their design pitches. Chosen for his bold, exciting designs, student Ben McKay has been offered the platform to make a lasting impression across Kopparberg’s original Strawberry & Lime, Mixed Fruit and Pear cider. Inspired by his previous experiences using spray paint and creating street art, Ben’s winning design features bright, neon patterns to create a contemporary look.
As part of the prize Kopparberg will fund Ben’s university final year tuition fees, as well as offering him the opportunity to get stuck into design work with an internship at award-winning creative agency, Neverland.
Kopparberg will be looking to run the competition once again for next year. Running from April – 31 August 2022, entrants will be invited to design their own limited-edition label for submission.
Ben said: “When responding to the brief, I turned to street art and pattern styles I was familiar with for inspiration. Using stencil art, spray can style and riso print, I aimed to create a free-flowing artistic style with a contemporary look which reflects how I view the world of Kopparberg. I’m incredibly excited to have been chosen for this opportunity and can’t wait to see my own designs on Kopparberg’s core range - it’s something that will stay with me forever.”
Rob Salvesen, Head of Marketing at Kopparberg said, “At Kopparberg, we’re all about celebrating firsts that last. Offering Ben the chance to redesign our core range bottles, a first for the brand since it launched, does just that. We are very proud to be able to give independent talent a platform to show off their creativity and help set up what we hope will be a long and successful career for Ben through our internship and bursary. We are also looking forward to doing the same for our second-year winner – check out our social channels for more information on how to enter.”
