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Jon Lafayette

Streamers Near Saturation, Making Retention a Key: Kantar Report

Kelsey Asbille and Kevin Costner in 'Yellowstone'.

Video streaming has neared saturation, making retaining subscribers the new key to success, according to a new report from Kantar.

In its Entertainment on Demand Q4 2023 US Barometer Report, Kantar said by December, 123 million U.S. households — or 95% — had at least one video-on-demand service. 

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