In its latest report, Strava found that social connections are the biggest motivator when it comes to reaching one's fitness goals. The data shows that more than half of Strava users are motivated by friends and family, with 77% feeling more connected through shared activities.
Strava aims to enhance these befits of community with the launch of a new Family Plan that can be shared among any four friends, family members or teammates. First announced at Camp Strava in May, the shared subscription plan gives access to all the features of a Premium Subscription at a generous discount.
