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The Conversation
The Conversation
Emma Frances Bloomfield, Associate Professor of Communication Studies, University of Nevada, Las Vegas

Storytelling strategies make communication about science more compelling

A story that includes characters and focuses on what people care about can stand up to misinformation. SDI Productions/E+ via Getty Images

As a science communication scholar, I’ve always supported vaccination and trusted medical experts – and I still do. As a new mom, however, I’ve been confronting new-to-me emotions and concerns while weighing decisions about my son’s health.

Vaccines are incredibly effective and have minimal risks of side effects. But I began to see why some parents may hesitate because of the flood of content, especially online, about potential vaccine risks.

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