
“Avatar” has no cultural impact. At least that’s what viral posts on social media or Reddit would make you believe. How does the highest-grossing movie of all time have no footprint in the zeitgeist? It’s a false narrative, and it needs to end now.
This month, James Cameron has invited audiences back into the world of Pandora in “Avatar: Fire and Ash,” the third movie of the $5B dollar franchise. Only a few filmmakers could have fans about characters they’ve only spent three times with since 2009. That’s the power of Cameron, and as we’ve all learned over the years, never bet against Big Jim.